Riki Muhamad

HSB Official Website

HSB is a company that is specifically engaged in Commodity Futures Trading, foreign currency (forex), energy, and Stock Index (Stock Index).

The Goal

Build a website design that has a professional impression to build trust and a sense of security for users so that they do not hesitate to use our products.

  1. Brand Awareness : this website will be a central hub for company’s information such
    as the services, product, and the company itself.
  2. Partnership : open to everyone to be a partner of HSB with low commission and more benefit for partners.

User and Audience

The target audience of HSB would be:

  1. Beginner : New users who want to learn trading.
  2. Advance : Professional traders who want to find out about trusted local brokers.
  3. Partnership : people who want to be a partner of HSB with low commission and more benefits.

The Role

This project was the company’s project where I work full-time. So my role here is just a UI Designer, using Figma to create mockups. This is how I would illustrate my role:

My Role


My biggest challenge in this project was to align the minds of the team, especially the production team with the SEO team. The ideas that the SEO team suggests sometimes don’t align with the design brand, so I have to emphasize them.

In addition, too many heads from outside the production team want to pour ideas that can lead to inconsistencies design.

Final Mockup